UX/UI
Web Design
As the web designer for Melbourne Deepcast, I crafted an intuitive and visually engaging online store that reflects the brand’s identity. I focused on UX/UI design, ensuring smooth navigation and a clean layout that makes browsing easy. I integrated e-commerce functionality to showcase used records and designer apparel while streamlining the purchasing process.
Web Design
Melbourne 2025
MDC Records & Apparel ecommerceAs the web designer for Melbourne Deepcast, I crafted an intuitive and visually engaging online store that reflects the brand’s identity. I focused on UX/UI design, ensuring smooth navigation and a clean layout that makes browsing easy. I integrated e-commerce functionality to showcase used records and designer apparel while streamlining the purchasing process.
To enhance the music discovery experience, I implemented the Common Ground platform, allowing users to preview record snippets seamlessly. I also optimized the site for mobile responsiveness, ensuring a smooth experience across all devices.
My goal was to create a site that feels both minimal and rich in character, capturing the essence of Melbourne Deepcast.
UX Design
I led the planning and strategy phases to define the UX vision for Ennie, an exciting project currently in development. My role involved shaping the overall user experience through careful research, wireframing, and strategic planning to ensure a seamless and intuitive interface.
Melbourne 2024-2025
Ennie appI led the planning and strategy phases to define the UX vision for Ennie, an exciting project currently in development. My role involved shaping the overall user experience through careful research, wireframing, and strategic planning to ensure a seamless and intuitive interface.
While the project is under NDA and details cannot be shared at this time, I look forward to showcasing its innovative design and user-centered approach once it launches. Stay tuned for updates
UX/UI Web Design
ecommerce
For Zaric Jewellery, I provided web consultancy to enhance the online shopping experience. I helped embed a SoundCloud playlist to create an immersive ambiance, adding a unique sensory layer to the site.
Melbourne 2025
ZARIĆecommerce
For Zaric Jewellery, I provided web consultancy to enhance the online shopping experience. I helped embed a SoundCloud playlist to create an immersive ambiance, adding a unique sensory layer to the site.
Additionally, I refined the display of the jewelry, optimizing headings and button layouts for a more visually appealing and user-friendly interface. My goal was to create a seamless and engaging experience that complements the brand’s aesthetic.
UX & UI Design
At Landchecker, I led UX research and design initiatives to enhance platform functionality. I conducted user research, competitive analysis, and usability testing to inform design decisions. Using Figma, I created interactive wireframes, prototypes, and developed a custom UI library to improve developer efficiency, Collaborating in Agile teams, I balanced user needs with technical constraints.
Melbourne 2021- 2023
Landchecker webappAt Landchecker, I led UX research and design initiatives to enhance platform functionality. I conducted user research, competitive analysis, and usability testing to inform design decisions. Using Figma, I created interactive wireframes, prototypes, and developed a custom UI library to improve developer efficiency, Collaborating in Agile teams, I balanced user needs with technical constraints.
Key achievements include launching the first customer research plan, designing a customer feedback analysis map to shape the product roadmap, and creating Product Help & FAQ pages, reducing support inquiries while improving user self-sufficiency.
Case Studies:
1. Case study: The Customer Feedback Analysis Map
2. Case study:Property Certificates in a competitive industry
UX & UI Design for
Joggo Futbol App
Melbourne/
I led user research, UX, and UI design for the Joggo Futbol App, focusing on enhancing the user experience for football enthusiasts. Through in-depth research, I identified user needs and pain points, which informed my design decisions. Using Figma, I created intuitive interfaces and interactive prototypes, ensuring seamless navigation and engagement. My work helped refine the app’s functionality, making it more user-friendly and visually compelling.
Joggo Futbol App
Melbourne/
Medellin 2020- 2021
I led user research, UX, and UI design for the Joggo Futbol App, focusing on enhancing the user experience for football enthusiasts. Through in-depth research, I identified user needs and pain points, which informed my design decisions. Using Figma, I created intuitive interfaces and interactive prototypes, ensuring seamless navigation and engagement. My work helped refine the app’s functionality, making it more user-friendly and visually compelling.
UI Design for Pearler
Investment
webapp
Design proposal with the following criteria:
Here are the redesigned central pages for Pearler, infused with my unique perspective. I've revamped the existing structures and layouts to maintain Pearler's identity while introducing innovative elements.
Medium Article:
Navigating Design Challenges: Is the journey worthwhile without research or business context?
Investment
webapp
Melbourne 2023
Design proposal with the following criteria:
Here are the redesigned central pages for Pearler, infused with my unique perspective. I've revamped the existing structures and layouts to maintain Pearler's identity while introducing innovative elements.
Medium Article:
Navigating Design Challenges: Is the journey worthwhile without research or business context?
Each design carefully prioritises the information that needs to be conveyed, ensuring a captivating and cohesive user experience. My creativity guided me throughout the process to deliver pages that engage and resonate with users.